Space between releases allows artists time to grow. Getting a continuous flow of Rihanna albums sounds dreamy but the reality might be a tsunami of disposable music. But we cannot ignore the consequences of a market saturated with shitty music.” Without new content, there’s no new traffic,” she writes.
“We’re the ones that are driving the entire system. In a recent post on Patreon responding to the Ek interview, singer-songwriter Zola Jesus writes that it’s not in Spotify’s interest to give artists a break. To be able to own your masters, that’s a real privilege.” I need investment, so I have to give away a percentage of my masters and that’s the case for most artists. “I couldn’t afford to make a record unless I was signed because I can’t make a record for free. “Most people can’t afford to make and release music on their own,” explains Shura. In contrast, Spotify itself is valued at around $26.9 billion, with Ek’s personal wealth estimated to be $4 billion, according to Forbes.īut for most artists, it’s simply not financially viable to record and release a lot of music under the terms Ek is proposing. This means that artists would need around 360,000 streams per month to earn minimum wage, assuming that they’re one of the few lucky enough to own their masters, and that this money goes directly into their pocket without being split multiple ways. Spotify pays artists approximately $0.00437 per stream (Tidal and iTunes pay a fraction more, Amazon Music a fraction less).
So he’s got a point, it’s just that his point sucks.” The system that Daniel Ek is talking about can work, but it can only work for a small group of artists. We do need to work more, but that’s not going to be possible for a lot of people.
It wasn’t impossible, but it’s definitely a bigger mountain to climb. “I didn’t really release music between my first and second record and it was more difficult than if I’d kept releasing music. “He’s not wrong that people will struggle if all they do is release a record every three years, as I did,” she says. British alt-pop artist Shura says that in some respects, Ek is right.
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